REBRANDING A LOCAL THEATER.
FOR EACH SHOW,
A 12 PAGE PRINTED BOOKLET, AND A NEW WEBSITE
Shadowland Stages is an art-deco theater in New York state showing contemporary productions of plays and musicals.
Harrison Oak created new materials across the board for their 2018 season, for use on a new website, inside the theater, and in printed advertisements across the state.
Harrison also developed a custom website, a link to the demo can be found below.
A BOLD NEW BRAND
The arched S design was based off of Shadowland's old logo, but feels more iconic and memorable.
The arches of the S are reminiscent of a curtain falling, or of the stage itself, and they shift between black, white, and gold.
A new color scheme was developed to match the inside of the theater - deep purple and gold are used against white to make up the majority of the brand materials.
7 HAND MADE ILLUSTRATIONS
FOR THE THEATRE's 2018 SEASON
The 7 posters have a continuous style - one that is directly inspired by groovy 1960s era graphic design.
Each artwork has a distinct color profile and voice that reflects the genre (comedy, drama) of the play.
A BRAND NEW WEBSITE
We built a custom WordPress theme to showcase the season's artworks and the rebrand. Click the button below to view a demo of the website and explore the various pages.
POSTER DESIGN: BANG BANG, A PLAY BY JOHN CLEESE
One of Shadowland's plays this season is the American premiere of Bang Bang by John Cleese (of Monty Python fame). The play is centered around french lovers who are cheating on one another in the same hotel.
I went for a cutout style of illustration reminiscent of Monty Python's signature animations. My hope was that the clothing strewn about the room conveyed the sauciness of the play.
12 PAGE PRINTED BOOKLET
It was a significant challenge to put together an extensive printed booklet, featuring all of the show illustrations, dates and information about each play, and the new brand materials.
The website is responsive and works on all screen sizes.
A DRAMATIC CHANGE
Here you can see the inspiration provided from the old brand-mark.
The arches that used to be contained in a square now form an iconic S shape.
The old logo also used Myriad Pro, the default font in Adobe programs, so it was important to create a logotype that was much stronger and more bold.
The font Brother 1816 was used across the board and in the new logotype. It is a modern sans-serif with some slight art-deco leanings.