Having fleas bites. Fortunately for us pet owners, Happy Pet Labs is a small business dedicated to helping pet owners provide their best friends with affordable, premium products such as Nitenpyram.
Happy Pet Labs has worked with Harrison Oak for the past 18 months as the lead designer and brand manager, creating content in all aspects from branding and label design, product photography, and advertising campaigns.
With Harrisons creative direction, the brand has grown from a small eBay store to an popular eCommerce store featured in major publications such as NBC, ABC, CBS, and Yahoo.
PET MEDICINE -
Nitenpyram, a flea killer, is the main product offered by Happy Pet Labs. It needed an informative and consumer-friendly label that would appeal to pet owners.
The light/dark blue color schemes correspond to the two sizes of dosage. They feel cute, but pharmaceutical at the same time.
In print, the labels look crisp and cohesive as a pair.
Happy Pet Labs Branding
Blue and Pink were the two main colors we chose for the brand. The contrast between those colors relates to the duality between cats and dogs, pictured in the logo.
The color scheme, and other details like the rounded dividers used here and on the labels, help the brand to feel like a professional, pharmaceutical option for taking care of your pets.
Harrison Oak created high-performing ad campaigns for platforms such as Facebook, AdRoll, and AdSense.
The campaign was designed to be bold and exciting, but still recognizable to consumers of pet medication.
These photos of the retail Happy Pet Labs bottles were photographed in-house at the Harrison Oak studio.