Karl Rock – Harrison Oak
2011
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KARL ROCK

Creating design materials to develop the social media branding for YouTuber Karl Rock.

CREATIVE DIRECTION

Here’s what we did for Karl Rock:

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SOCIAL MEDIA

We created the YouTube branding for India YouTuber Karl Rock, defining the brand style and visual aesthetic across social media platforms.

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ICON DESIGN

We designed a set of custom emoji icons to be used in launching the “Rock Army”, a monetization of YouTube chat for the channel’s biggest fans.

HINDI-ENGLISH DESIGN AESTHETIC

We created a consistent lettering style based on the colorfully painted Indian trucks. This motif is used throughout Karl’s channel assets and YouTube merchandise.

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HAND DRAWN GLYPHS

Logo Variations

CUSTOM GRAPHICS

Six emojis were created for the grand launch, which involved a campaign across each of Karl’s social media platforms. The emojis were to be used within the Livestream chats on YouTube.

ICON DESIGN

Color scheme, typography, and logo usage.

ICON DESIGN

Color scheme, typography, and logo usage.

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