Rebranding the makers of custom, handmade trumpets in New York state.
Here’s what we did for Jaeger Brass
Designing and rebranding Jaeger brass with a blackletter logo inspired by the origin of the German word Jaeger and incorporating a trumpet shape.
We photographed and edited high-resolution photographs of the Jaeger line of trumpets for sale on the eCommerce website.
We created a business card, posters, flyers, and a car decal to further express the jaeger brand and introduce it into physical space.
We designed a new eCommerce website solution to position and sell the Jaeger trumpet to loyal customers around the world.
With founder Ivan’s dedication and craftsmanship in mind, the brand was created to convey the sense of dignity and pride expressed in each trumpet produced in the Jaeger studio.
Like Jaeger trumpets, this brand was built to last. In addition to the text-on-picture style of logo design meant for typical display, we created logo variations for use on both dark and light backgrounds to ensure the logo is usable in different contexts.
The brand reflects the core colors of the brand: brass and leather. A detail brand guide was created to ensure the longevity of the brand, including details about color scheme, typography, and logo usage.
Ivan Hunter brought the full line of Jaeger products to Harrison Oak’s New York studio to be photographed for presentation in online retail.
Ivan Hunter travels around the Northeast (and the world) with his band of trumpets, so he needed a business card to bring along with him and share Jaeger with those he meets on his travels.
This color scheme, inspired by crafting materials, is complemented by a parchmentlike off-white. Because Ivan likes to scribble down notes when giving out his card, a blank space was retained in the design for note-taking.