From 2017-2019, Harrison Oak created astrology based content and advertisements for New York-based astrologer Eric Francis. Mr. Francis is the writer of daily horoscopes for Marie Claire Magazine and the New York Daily News. Harrison designed a series of calendars based on the signs of the zodiac, as well as created targeted advertisements, illustrations, and promotional materials for the Planet Waves products.
A series of twelve unique icons representing astrology were created for use alongside content published by Planet Waves, including daily readings and horoscopes. Written with brushstroke, this process is similar to creating a font. Each sign is easily recognizable at a glance, the combination of a symbolic image and color palette showcasing the full spectrum of the zodiac.
THE ART OF BECOMING is the 2018 annual reading by master astrologer Eric Francis. Harrison Oak was commissioned to produce a series of advertisements for this product. The illustration utilizes analog art, such as pencil strokes, paper texture, and watercolor, to play on the title of “Art”. Figures of various ages are shown “becoming”, and the paper is gradually filled in, starting at full grayscale.
The marketing materials were distributed to the Planet Waves audience through email, social media, and web ads. The campaign was designed to gradually reveal the full illustration throughout the successive emails, becoming more colorful and defined with each interaction. A gif was designed with subtle motion graphics to show this transformation across time.